Our team has grown so much this year, not in total numbers but in experience! By partnering with PRN, they’ve been provided with new resources and new opportunities they did not have available to them before.
As always, one of the most important areas we focus on is customer service. This representative is truly an extension of us and is able to treat the customer with respect, fulfill their needs, and ensure that their experience with us is optimal. Along with the team running our ecommerce space, we will ideally be able to spend more time traveling on eye care missions throughout the world.
Communication and Customer Service
As stated previously, this is one of the most important areas our company focuses on. Our representatives are truly a direct extension of us and always treat the customer with respect, fulfill their needs, and ensure that their experience with us is optimal. They realize that if a customer is unhappy for any reason, their duty is to promptly make it right and leave the customer excited about doing business with us.
They do this while following our core values:INTEGRITY FIRST, SERVICE BEFORE SELF, EXCELLENCE IN ALL WE DO, and PEOPLE OVER PROFITS.
Media and Marketing
Our creative assets online are continually updated and the team in charge is incredible at keeping a pulse on our space so we can continue to deliver exactly what our customers and patients desire. While we have faced a few challenges in the past few months, this has forced us to think on our feet and become much more creative in the way we advertise. While we have taken our focus away fromlive media interviews with experts in the field, podcasts, and our YouTube channel, we’ll be searching for new avenues to market moving forward.
We believe a large area for growth will be the direct to doctor arena. Our parent company, PRN, has this dialed in and we look forward to seeing how Eye Love and Heyedrate can grow with their guidance.
How We Feel
2021 was a year of immense growth and change. When the COVID-19 pandemic hit in March 2020, we were unsure of what to expect but quickly made a plan and pivoted where we needed to. We realized we could not rely on Fulfillment by Amazon (Amazon FBA) to deliver our products to customers in a timely manner, so we began focusing more on personally fulfilling orders through Amazon and our website. We had already planned for something like this to happen, just not at the scale it did. We were able to pivot away from Amazon FBA quickly with a minimal effect on overall sales. We are forever grateful for the time and effort our logistics team put in during this time.
However, despite the initial challenges, Heyedrate continued to thrive throughout 2020 and 2021 and we ended the year with our best year to date in both revenue and, more importantly, profit. This has allowed us to donate more to those in need.
One reason for our ability to thrive during this time was our purchase of MediViz, a similar eye wellness company with offerings complementary to ours. MediViz allowed us to easily bring new products to our current customers without having to go through extensive R&D, and the purchase of this business has overall been a blessing for us.
Through our acquisition with PRN, we’ve been continually encouraged by the strength and resilience of our team members and customers. Both have put their trust in us, and we know that because of this Eye Love will continue to be an incredible company with great potential. As we move into 2022, we are doubling down on our current products and expanding those that are performing well. Along with PRN, we will be releasing aHeyedrate PRO line direct to doctors. We’re excited about the potential of this line, and we look forward to seeing how many people can be impacted by these products. We have learned a lot from our mistakes along the way, and still have a lot to learn, but we are dedicated to continual education and ensuring that Heyedrate grows into everything we know it can be.
The past few years have been rough because of losing our son, Bodhi, to Trisomy 18 on November 2, 2019. 2020 was a year of grief for us, and 2021 turned out to be a year of reflection and change. Although we will forever miss Bodhi Ray, he is forever in our hearts and forever on our minds as we grow this business.
Our first born, Jude, continues to be such an inspiration to us and has changed not only our lives but the lives of tens of thousands of others. When we were told we couldn’t have children, we still tried for three years… Nothing worked. But we continued to explore and learn, and took a road less traveled. We explored alternative medicine and within six months we got pregnant with him. We welcomed Jude in 2017, Bodhi in 2019, and our third boy, Silas, in 2021...more evidence that anything is possible!
With every challenge in life, from the death of a child to the 2020 pandemic to debilitating disease, you can let it:
- Destroy you
- Define you
- Strengthen You
We choose for it to STRENGTHEN US and lift us up to help even more people.
What does this mean for you?
We will continuously find ways to naturally help you, as it is a passion of ours to help YOU become the healthiest you can be.
We will never believe that we cannot do something.