So, really this goes along with the placebo effect actually and I'm sure that a lot of you will know what the placebo effect is but basically it's a phenomenon where somebody can receive a sham treatment or a sugar pill basically and as long as they have the belief that they're getting the actual medication they will actually end up getting better from that treatment.
So, it's basically getting better from a sugar pill or a sham treatment and the reason that that happens is it actually causes a neurobiological change within your body where dopamine is released and that's how it works. It's pretty amazing that belief can shape the way that your treatment works.
Past studies have suggested a really strong power to this placebo effect and you know a lot of us are unaware that it can happen but your beliefs can actually make you feel better. So, if you believe that your treatment is going to work then you're much more likely to be successful with that treatment then if you don't believe it's going to work if you go into it and you say “this is just going to be another treatment, it's not going to work,it's going to be another waste of my money” it's definitely not going to work for you because that's a bad attitude to start with. But if you go into a treatment with a good attitude you're much more likely to have a good outcome from it.
That goes along with the faith and everything too. So, have faith in medicine but also if you are Christian or Islamic or Hindu usually people that tend to have more faith also tend to heal faster because of this it could be because of this placebo effect they can also be due to your faith. If that's what you believe in as well and so it's all connected in this belief and this mindset that we always talk about. We always talk about doing meditation and just believing in something other than just what's around you can actually cause you to have a more enhanced life because you have faith in something other than just the physical goods that are in front of you.
And so, you know one of the greatest tools that we have is truthfully the belief in ourselves so without this none of the results that you want to achieve or going to occur. If you want to live a healthier life and finally find relief for your dry eyes, it might sound really crazy, but it can be the missing link in your search for health.
We see a lot of patients that say they try a treatment and they stop it because they say this just isn't working for me you know it's not doing anything and they don't continue to push forward. Those are the people that they just don't have belief in them themselves but you know if you can push forward through that continue on your treatment plan don't just jump around to different treatments all the time but really believe that you can get through it. I really believe that you can and live that little healthy lifestyle and some common misconceptions that we hear all the time with our patients is that “oh I'm big-boned I can never lose weight” and that is the biggest false misbelieve in the world. My mother is overweight so I was doomed to be overweight. My mother had diabetes so I'm doomed to have diabetes. it's not true, it's lifestyle choices and some things. Yes, they are genetic but most things like diabetes, high blood, pressure and high cholesterol are a result of your actions and your eating habits and your lack of exercise. So, believing in yourself number one and believing that you can make the changes to help your lifestyle with dry eye and to help out with diabetes and high blood pressure is just key.
So, we wanted to address this because there was just so much negativity going through the community and if you notice that we do delete some posts we do that because we don't want negativity in the community. We don't like negativity around our dry eye show because we want this whole thing to be a positive environment and will actually kick people out of our community if they're negative all the time. The reason we do that is just because we want to create a positive area that you guys can converse and talk about things and not a place to commiserate because commit misery loves company and the more people that are miserable the less likely you are to get treatment and to get treatment that works because you're not going to believe that a treatment will work for you.
Like our Heyedrate Lid and Lash Cleanser it's a fantastic spray and 90% of the people that order it ordered again and unfortunately the 10% liked to talk a lot. The people that it didn't work for and it's probably because they didn't believe in it, they didn't use it long enough or they might have a sensitivity to one of the chemicals. It's the same with any treatment out there.
So, actually we want to talk about a new treatment tonight as well. We're also going to be going over the NuSight Medical NuLids System. So, this actually came out at the American Optometric Association meeting very recently and it is a brand new treatment. It's the NuLids System and how it works is basically in 60 seconds per day they say morning and evening that you can find relief from your dry eyes. Now this is a device that's mostly meant for those with meibomian gland dysfunction. What I can gather I haven't seen the device or anything like that but what I can gather is basically it takes the caps off of your meibomian glands. So, if you've got caps on your meibomian glands that are blocking those glands from releasing oil it will remove those caps and it also does a little bit of massage at the same time. So, it increases good blood flow to your lids and helps your meibomian glands produce the oil that they should be producing. So far they've done some studies and no adverse effects have been noted something to note with these studies is and these are done by the company.
You are using this really close to your eyeball but studies have been good from the company now it's a 65% improvement to your breakup time and an 81% improvement in ongoing gland oil secretions and 95% of those surveyed post-treatment were satisfied with their treatment. So, that’s the way that I see this working.
They say that it will be available at Doctors offices soon. It's very new so it's very possible that your doctor will have absolutely no idea what you're talking about but you know bring them the information and bring them the website and I'm sure they will be happy to contact the company for you. All they have to do is contact the company and say that they want to be a distributor for the product and they should have no problem getting it for you. It's something that will be done probably in office or demonstrated in the office and then you'll be able to take it home.
This is about $320 or a thirty day supply of the tips plus the actual new lead device. And then you do have to buy disposable tips I guess for it but it's shown a lot of promise. So, we're always hopeful that something is going to work. It's significantly less expensive than having lipiflow and things like that done. It is something that you add to your routine every day and this is something that's very similar to our product Heyedrate Lid and lash Cleanser.
A lot of people ask why we aren't in all Doctors offices because you have to convince doctors to bring your product in and it takes a lot of manpower and we have somebody dedicated full-time to doing that. If you want your doctor office carry either our Heyedrate Lid and Lash Cleanser or the Nulids System you just have to ask them. Tell them bring a card of ours in, bring an empty bottle of ours in and say it's working for you really well and you want them to carry it so they can buy it from and you can buy from their office instead of buying online either one works.
We have actually on-boarded about five doctors as a result of you all taking it to your Doctors so it's been great and we're very thankful for that. So,just ask your doctor about the NuLids System and see if he'll look into it and we're looking into it for you as well. So, if we can become a distributor you may be able to buy it on our website real soon.
Alright so again if you're just joining us welcome to the Dry Eye Show I'm Dr. Travis Zigler and Dr. Jenna Zigler. We posted a sale that we have going on until the end of the night it's 20% off of our blue blockers that we just had re-released. We were out of stock for about two months. Pink and blue and black and then none of those we don't have stocks of them anymore. No orange. 20% off tonight only ends at midnight and there's a link also you can click over to our website to find them on the website and then they'll take you over to Amazon on the page.